Packaging Design
Oatt is a natural wine club dedicated to crafting organic wines using sustainable methodologies. The brand embodies a community-oriented ethos, connecting wine lovers with the stories behind each bottle. This packaging design brief focuses on creating cohesive and engaging elements that reflect Oatt’s commitment to quality, nature, and authenticity. From wine labels to shipping boxes, every piece aims to enhance the customer experience while celebrating the art of natural winemaking.
The shipping boxes are designed in a rich berry wine color, evoking the warmth and depth of Oatt's offerings. Contemporary hand-drawn illustrative elements seamlessly integrate with the brand identity, adding a personal touch that resonates with the community ethos. Each box serves as a canvas for storytelling, inviting members to explore the world of natural wines.
The wine labels feature organic forms and imagery sourced from natural landscapes, enhanced with halftone variations for an artful touch. Each label provides essential information, including wine descriptions, alcohol content, and tasting notes, alongside thoughtfully crafted illustrative elements. This design approach captures the essence of the wines while inviting consumers to connect with the environment from which they originate.
The bag design showcases the Oatt logotype alongside the halftone color schemes, creating a striking visual identity for in-store purchases. This design not only serves a functional purpose but also acts as a portable piece of branding, allowing customers to carry a piece of the Oatt experience with them. The blend of organic elements and contemporary aesthetics embodies the spirit of the brand, making each bag a desirable accessory for wine lovers.
The color palette includes light gold, earthy green, sea blue, and berry red, each associated with specific wine varieties: Pinot Noir, Chardonnay, Cabernet Sauvignon, and a house red, respectively. These colors reflect the tasting notes of the wines, evoking the flavors and sensations found within each bottle. The harmonious blend of hues not only enhances visual appeal but also reinforces the brand’s commitment to authenticity and nature.
The overall label identity showcases halftone natural landscape patterns, contemporary sans-serif typography, and organic influences that drive Oatt's ethos. Each wine variety is presented with a unique label design, maintaining consistency while allowing individual expressions of flavor. This thoughtful layout enhances the storytelling aspect, inviting consumers to delve deeper into the experience of each wine.
An additional illustrated element features a bottle of wine and a glass, serving as a versatile motif for patterns, packaging, and tape. This illustration captures the essence of Oatt’s offerings, creating a recognizable identity that enhances the overall design. It adds a playful yet sophisticated touch, enriching the consumer experience and reinforcing the connection between wine and enjoyment.
The stationery collateral is designed to complement the box design, blending the halftone imagery concept for a vintage yet modern feel. Each piece—from letterhead to business cards—reflects the brand's commitment to quality and craftsmanship. This cohesive approach ensures that every interaction with Oatt, whether in print or packaging, reinforces the values of sustainability and community.