Print Campaign Design
Exploration of print techniques and collateral through a travel and leisure passion project showcasing the elegant narrative of luxury nautical destination 'Isidora.' Custom typography, pattern design, layouting, poster design, and visual identity curate the thoughtfully unified narrative.
This print exploration project presents a travel advertisement for the concept location "Isadora," a vintage luxury seaside destination that embodies timeless nostalgia and euphoric experiences. The city exudes rich concepts of coastal novelty, inviting visitors to immerse themselves in its charm.
Custom typography elements and a cohesive print collateral system were developed, including stamp branding and typography systems. Illustrative elements were also created to capture the essence of Isadora, enhancing the overall aesthetic and inviting potential travelers to experience its unique allure.
The color palette for the Isadora project features soothing hues of blue and green, evoking the tranquil essence of the seaside. These colors reflect the coastal environment, with deep blues reminiscent of the ocean and vibrant greens symbolizing lush landscapes. This palette not only enhances the nostalgic and luxurious feel of the advertisement but also creates a sense of calm and serenity, inviting potential travelers to envision themselves in the picturesque setting of Isadora.
Large-scale poster advertisements were printed to effectively engage the audience and establish a strong connection with the design elements. The size and visual impact of these posters draw attention, allowing viewers to immerse themselves in the vibrant imagery and thoughtful typography. By controlling the scale, the posters enhance the overall experience, inviting the audience to explore the luxurious and nostalgic essence of Isadora. This approach not only amplifies the aesthetic appeal but also fosters a deeper emotional connection to the brand and its coastal narrative.
A creative direction vision board was curated in the design foundation, showcasing sourced internet imagery and collateral that establish a cohesive direction for the project. This board serves as a visual reference, helping to guide the brand design and ensure a harmonious aesthetic that aligns with the essence of Isadora.
Photo, type, and illustrations: Pinterest
